Victor Mota®

Creative Art Director from the
extreme south of São Paulo, Brazil.
Passionate about soccer,
photography, my family and life itself.

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selected works
Handshake Hunt
Galvão Bueno’s Million
Voice of Lampions
The honest piggy
Yamaha 50 Years
Free of promisses
Giada
it’s on Mercadi Libre
Let’s talk on TikTok
Carnival pays off
Rap.ia

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TikTok -  Galvão Bueno's  Million Voices         
       
TikTok wasn’t an official sponsor of the 2022 FIFA World Cup. But did that stop the brand from becoming a standout presence during one of the world’s biggest sporting events? Of course not.

To hack the World Cup conversation, TikTok tapped into its native Text-to-Speech feature and brought in the voice of Galvão Bueno — Brazil’s most iconic World Cup commentator. The result: massive engagement and impressive usage numbers across the platform.