Victor Mota®

Creative Art Director from the
extreme south of São Paulo, Brazil.
Passionate about soccer,
photography, my family and life itself.

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selected works
Handshake Hunt
Galvão Bueno’s Million
Voice of Lampions
The honest piggy
Yamaha 50 Years
Free of promisses
Giada
it’s on Mercadi Libre
Let’s talk on TikTok
Carnival pays off
Rap.ia

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Mercado Libre - Handshake Hunt        

Every Black Friday feels the same: the same ad visuals, the same tactics, and the same attempts to grab consumers’ attention. But Mercado Libre did it differently. Instead of shouting through commercial breaks, the brand took over Globo’s programming—transforming handshakes, symbols of good deals and a core part of their logo, into real discounts.

The Handshake Hunt swept the country, driving engagement nationwide and leading to the biggest Black Friday in the brand’s history.